App Store keyword research, country by country.

CrowRank shows how many people search a phrase, how hard it is to rank for, and which apps hold the top spots, in each App Store you sell in. Then it tells you whether the keyword is worth your characters.

Every keyword, every country, one board.

Add a keyword once and choose the countries. The board lays them out side by side: search volume and difficulty for each store, colour-coded the same way everywhere, with your rank when you have one.

Switch to Summary for the totals, List for a sortable table, or Ideas for the phrases you have not tracked yet. Everything exports to CSV.

Keyword board for a sample budget app: volume and difficulty for eight keywords in the United States, United Kingdom, Germany and Canada
Board view, sample app

What the numbers mean

Apple does not publish search counts outside Apple Search Ads, so every ASO tool estimates. CrowRank is open about how.

Volume, 0 to 100

An estimate of how often a phrase is searched in that store, derived from App Store search results and the popularity of the apps that rank for it. Use it to compare phrases, not as a count of people.

Difficulty, 0 to 100

How strong the apps in the top results are. Below 30 is easy, 58 and above is hard. A new app usually wins easy, specific phrases first.

A verdict

Each keyword gets one word: target, maybe, competitive or low volume. It weighs volume against difficulty so you can scan a long list in seconds.

Ideas you would not have thought of.

The Ideas view collects phrases from three places: the App Store's own search suggestions for your keywords, words your competitors share in their names and subtitles, and the searches where several of your rivals sit in the top 10 while you do not rank at all.

Every idea is measured before you decide. Pick the good ones and they join the board in the countries you choose.

Ideas view for a sample app: rival gap keywords marked GAP with volume and difficulty, and App Store search suggestions
Ideas view, sample app

Localize a keyword in one step

Translation tools give you the dictionary word. People type something else. Type an English phrase and CrowRank asks your AI tool for what people actually search in each country's language, then measures every result in its own store.

Countries48 App Store countries, from the United States and Japan to Brazil, Germany and South Korea
Per keywordVolume, difficulty, your rank, the top apps and a verdict, for each country separately
ViewsBoard, Summary, List and Ideas; CSV export from any of them
Ideas fromApp Store search suggestions, rivals' names and subtitles, and the rival gap
UpdatesRefresh on demand, plus an automatic check every day

Measure your own keywords.

Next: track how they move, or read how to fill the 100-character keyword field.

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