Notes on App Store Optimization.
Practical guides for developers who write their own listings: what the App Store indexes, how to pick keywords worth your characters, and how to tell whether a change worked.
- App Store name and subtitle: writing the 60 characters that rankHow to write an App Store app name and subtitle that rank and convert: 30 characters each, brand plus keyword, no repeats, and examples that work.2 min read
- How to choose App Store keywords that you can actually rank forA practical method for picking App Store keywords: balance search volume against difficulty, start specific, check the apps on top and measure per country.4 min read
- How to track App Store keyword rankings and read the changesHow to track App Store keyword rankings: what to track, how often, per country, and how to tell whether a listing change, a rival or the store moved your rank.2 min read
- Localize your App Store listing to rank in more countriesWhy App Store localization moves rankings: each country is its own store, people search in their language, and a local listing wins more keywords and installs.2 min read
- The App Store keyword field: how to use all 100 charactersHow the App Store keyword field works and how to fill its 100 characters: commas without spaces, no repeats from the name, singular words, sets per country.3 min read